Design
Building a product is more than just designing it. The process considers the product’s competition and relative position, the product business model, and the messaging and marketing that we use to help you plan out what to build and when.
You know the market. Product <> Market Fit Assessments are all about focusing on the underserved or unmet needs of that market and applying that knowledge to your product design and development decisions.
No one piece of any organization can adequately solve for PMF. Knowing where your product stands relative to this important milestone requires perspective from an organization: sales, business development, finance, operations, support. All contributing to this singular assessment.
We provide the framework, supplemental subject matter expertise, and data resources necessary to turn what can be an overwhelming and frustrating process into one of clarity, calm, and efficiency.
Satisfy Investor Due Diligence Expectations. The majority of venture capital investors will expect and require evidence of product <> market fit. Being able to demonstrate product <> market alignment not only enables potential investors to assess the merit of the idea but also serves as a positive first impression of the competence and attention to detail they’d be investing in.
Grow Faster. The greater the alignment between a new product and its optimal market, the greater the rate of adoption; leading to faster ROI cycles and – growth.
Increased Customer Retention. As an almost natural consequence of bringing a well aligned product to market, customer satisfaction is maximized, thereby lowering total customer acquisition and retention costs.
