Strategy
Market research can take on many forms and add value in a variety of ways across the product development lifecycle. Whether you need to quantify addressable markets, better understand the competitive landscape, or learn what potential customers are calling for, StageGate Partners is here to deliver answers in a highly focused, straightforward, and actionable way.
Market research is the broad brush comprised of numerous specific, focused research exercises aimed at answering one or more commercially material questions that collectively can greatly increase the likelihood of your team making successful product development – and growth – decisions.
Among them:
Market awareness may lag behind only execution in the hierarchy of prerequisites for any product development initiative that is to be successful. It’s important. It can also be resource intensive, complex, and difficult to execute accurately.
Ensure product <> market alignment. Gaining a detailed understanding of customer and market demand allows you to focus on how to best deliver on those expectations and allocate resources accordingly.
Fully inform your commercial model. By defining capital scale of addressable markets and holding a detailed view of the competitive landscape, you are empowered with an accurate view of the commercial potential for a product and make smart investment decisions as a result.
Identify Strategic Growth Opportunities. Never has it been more important for companies to seek out creative ways to ensure the long term growth of their businesses. Our Macro Market Studies are specifically designed to survey the entire landscape and pull forward recommended areas for new investment outside of an organizations current capabilities and services.
Everyone will play a role in the evolution of AI > Be sure to understand the basics. The ‘AI supply chain’ that
Key Takeaways In the first quarter of 2023 global IPO volumes fell 8%, with proceeds down by 61% YOY There was only
Access to funding is one of the most important aspects of starting and growing any successful small business. And being aware of
